March 5

Creation of the Everyday Bag

The Story

Kyle Closen is a master of leather work and incredibly talented at creating leather products. From wallets to bags to bicycle seats, Kyle has created it all!

The Problem:

Kyle from Clo's General Leather approached us to help him document The Everyday Bag - his collaborative project with Champion Pet Foods.

For this project, VersionMe media created two main videos


  1. Product Launch — a shorter video that was presented at Champion Pet Foods' Christmas party
  2. Online Video — a longer version of the video that told the story of how The Everyday Bag was created. The video was shot over several months as we followed along with the project

The Solution:

Kyle Closen is a master of leather work and incredibly talented at creating leather products. From wallets to bags to bicycle seats, Kyle has created it all!

About the author 

Robert Tyndale

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