Behind the Bar is a video series about the culture of bartenders. These stories are aimed to educate, entertain and engage the cocktail community through digital platforms and provide insight on the bartender lifestyle.
Tastemakers has created this video channel to highlight experts and thought leaders in order to push and grow the cocktail market
We wanted to create a series of shareable pieces of content for Tastemakers' bartenders, so that people could engage and share videos quickly on different platforms.
We created a series of content that each bartender could use to share their story online.